Phrases That Sell pdf epub mobi txt 电子书 下载 2024


Phrases That Sell

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Werz, Edward/ Germain, Sally
McGraw-Hill
1998-6
160
$ 19.21
Pap
9780809229772

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发表于2024-12-24

Phrases That Sell epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Phrases That Sell epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Phrases That Sell pdf epub mobi txt 电子书 下载 2024



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'An excellent 'ready reference' both for copywriters and for those entering the field' - Robert Goldsborough, Special Projects Director, Advertising Age. 'Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?' - Denny Hatch, Editor, "Target Marketing Six Seconds". That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity ...maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell". It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product.Organized by category ...indexed and cross-referenced for ease of use ...loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more!In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans; and, expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services ...whether you are a novice or an old pro ...this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With "Phrases That Sell" at your side, you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

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