Boom pdf epub mobi txt 電子書下載 2024

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Brown, Mary/ Orsborn, Carol/ Underhill, Paco (FRW)

Amacom Books

2006-9

256

$ 27.12

HRD

9780814473900

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发表于2024-09-16

Boom epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Boom pdf epub mobi txt 電子書下載 2024

圖書描述

With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more

Boom 下載 mobi epub pdf txt 電子書