Flock and Flow pdf epub mobi txt 电子书 下载 2024


Flock and Flow

简体网页||繁体网页
Grant David McCracken
Indiana University Press
2006-07-26
176
USD 25.95
Hardcover
9780253347596

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发表于2024-11-28

Flock and Flow epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Flock and Flow epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Flock and Flow pdf epub mobi txt 电子书 下载 2024



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Is it possible any longer to 'read' markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. 'Marketing' has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, 'Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can continue to live by damage control, or we can change the way we play the game'. To survive our own world of collision and speed, marketers need to see the world as 'flocks and flows'. In this exciting new book, McCracken deploys 'complex adaptive theory' to track the movement of trends and new groupings of consumers. He shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. McCracken's sage and witty advice could not come at a better time. His book will be a valuable aid for anyone trying to keep up with marketplace changes in our rapidly evolving world.

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