Market New Products Successfully pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Clancy, Kevin J./ Krieg, Peter C./ Wolf, Marianne Mcgarry

Rowman & Littlefield Pub Inc

2006-2

368

$ 52.55

HRD

9780739111796

图书标签:

喜欢 Market New Products Successfully 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-30

Market New Products Successfully epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Market New Products Successfully pdf epub mobi txt 电子书下载 2024

图书描述

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Market New Products Successfully 下载 mobi epub pdf txt 电子书