Seeking outside financing for your business? Then expect to be quizzed about your industry, target market, and competition. You've got to have well-researched, verifiable numbers to support your business plan--whether or not you're seeking funding. But the process of finding that data has been painful (and expensive) until now. This brand new, one-of-a-kind product will take you step-by-step through the process of gathering critical, totally-customized information and data about your business's industry, target market, and competition. Harnessing the often-difficult-to-master power of the nation's leading public and private data sources, this book not only takes you to the information, but shows you how to filter it, interpret it, and use it to your business's advantage.

朗达·艾布拉姆斯（Rhonda Abrams）出生在洛杉矶，已获得加州大学洛杉矶分校和哈佛大学的学位。她给企业家和小企业主提供建议、指导和咨询已经超过二十多年了。她的小型企业市场知识和她的创业激情使她成为美国公认的小型企业支持者之一。她每周的报纸专栏文章中，“小商业策略,”是美国最广泛传阅的小企业专栏，拥有2000多万名读者，遍布130份报纸，USATODAY.com，Inc.com和美国科思科连锁杂志。

朗达的第一本书《成功的商业计划:秘密和策略》（The Successful Business Plan: Secrets & Strategies）被福布斯赞誉为最好的两本给小企业的书之一，同时被Inc誉为最好的六本送给创业者的书之一。现在它的第四版，被数百万商业学校作为主要课本用于商业计划课程培训。