International and Intercultural Public Relations pdf epub mobi txt 电子书 下载 2024
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Parkinson, Michael G., Ph.D./ Ekachai, Daradirek
Prentice Hall
2005-6
408
$ 109.38
HRD
9780205375202
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International and Intercultural Public Relations epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024
International and Intercultural Public Relations pdf epub mobi txt 电子书 下载 2024
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International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.
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