In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and consumption, the corporatization of American culture, the increasing rationalization of marketing/advertising, and the growth of suburbs and strips. Ultimately, she aims to explain how a certain method of visual consumption, combined with a particular type of mobility, came to govern much of Americans' lives as consumers.
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