Brevity is the soul of wit.

And when it comes to business, it's the secret of success. Lean. Trim. Clear. Concrete. In a world where decisions are made between two rings of a cell phone, this is what a successful business proposal must be. It's a lesson entrepreneur Patrick Riley learned after one too many potential partners ignored his painstaking (but long and forbidding) proposals. And now, in The One-Page Proposal , he shares his secret strategy -- the one that he has parlayed into a multimillion-dollar business career. Riley describes every important element of a successful business proposal -- from the basic message to the financial details. Step by step, he outlines how to create the perfect attention-grabbing pitch, offering dozens of strategies to help organize your research, focus your message, eliminate unnecessary language, and anticipate potential reservations. Learn how to: Use active, positive wording Compress data without losing important content Tactfully ask what you want Prioritize information, including only what's necessary Get the tone and voice right Tailor the product to your target reader From choosing the right investor to selecting the typeface, The One-Page Proposal is the one tool you need to propel your business idea to the top of any investor's to-do list.