Selling it pdf epub mobi txt 電子書下載 2024

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Ware, Leslie

W W Norton & Co Inc

2002-1

196

115.00元

Pap

9780393321722

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发表于2024-11-13

Selling it epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Selling it pdf epub mobi txt 電子書下載 2024

圖書描述

Just how much would you pay for those "10 free minutes" of air time? Will "slimming insoles" do more than cushion your tired feet? Are you really the "guaranteed winner" of a sweepstake? For more than 20 years, the "Selling It" column of the US journal "Consumer Reports" has been keeping tabs on come-ons like these, poking fun at and, more importantly, bringing them to the attention of millions of consumers. Collected here are the best - that is, the worst - from the past decade. Whether illustrating the lunacies of labelling, debunking mysterious medical potions or looking at the ever-more-clever ways in which packaging is designed to deceive, Leslie Ware andher fellow editors expose and inform. With historical context and tips for consumers, "Selling It" offers entertaining reading and constructive solutions, and proves that in today's marketplace, vigilance is all.

Selling it 下載 mobi epub pdf txt 電子書