Handbook of Services Marketing and Management pdf epub mobi txt 电子书 下载 2024
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Swartz, Teresa A. (EDT)/ Iacobucci, Dawn (EDT)
Sage Pubns
1999-11
536
$ 113.00
Pap
9780761916123
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Handbook of Services Marketing and Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024
Handbook of Services Marketing and Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024
Handbook of Services Marketing and Management pdf epub mobi txt 电子书 下载 2024
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The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused 'mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
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