Killer Brands pdf epub mobi txt 電子書下載 2024

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Lane, Frank

Adams Media Corp

2007-6

224

$ 16.89

Pap

9781598691238

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发表于2024-09-22

Killer Brands epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Killer Brands pdf epub mobi txt 電子書下載 2024

圖書描述

In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and "Killer Brands"!

Killer Brands 下載 mobi epub pdf txt 電子書