Public Relations Practices pdf epub mobi txt 電子書下載 2024

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Allen H. Center

Prentice Hall

2007-11-19

368

USD 137.67

Paperback

9780132341363

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发表于2024-11-28

Public Relations Practices epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Public Relations Practices pdf epub mobi txt 電子書下載 2024

圖書描述

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.

Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics.

For any practicing public relations professional.

Public Relations Practices 下載 mobi epub pdf txt 電子書