Gilding the Market pdf epub mobi txt 电子书 下载 2024


Gilding the Market

简体网页||繁体网页
Susan Mosher Stuard
University of Pennsylvania Press
2006-1-25
344
GBP 33.00
Hardcover
9780812239003

图书标签: 科学史    欧洲历史  服装  文艺复兴  意大利  STS  Fashion   


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发表于2024-12-24

Gilding the Market epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Gilding the Market epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Gilding the Market pdf epub mobi txt 电子书 下载 2024



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In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares. Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of "le pompe," that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion. In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.

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