Advertising and Popular Culture pdf epub mobi txt 电子书下载 2024

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Fowles, Jib

Sage Pubns

1996-1

296

$ 89.27

Pap

9780803954830

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发表于2024-11-25

Advertising and Popular Culture epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Advertising and Popular Culture pdf epub mobi txt 电子书下载 2024

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Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.

Advertising and Popular Culture 下载 mobi epub pdf txt 电子书