Revenue Management pdf epub mobi txt 电子书 下载 2024


Revenue Management

简体网页||繁体网页
Robert G. Cross
Crown Business
1997-12-29
288
USD 17.00
Paperback
9780767900331

图书标签: 管理  英文原版  management   


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发表于2024-11-25

Revenue Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Revenue Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Revenue Management pdf epub mobi txt 电子书 下载 2024



图书描述

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.

Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.

Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

Revenue Management 下载 mobi epub pdf txt 电子书

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Revenue Management pdf epub mobi txt 电子书 下载
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用户评价

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原则性问题阐述地较为清楚,核心就是price discrimination,但是如何实施价格歧视,包括会遇到的各种困难如何去克服,并未涉及。只能说把现在业务中做的定价策略用理论进行了阐释,但是对下一步怎么做,意义不大。

评分

原则性问题阐述地较为清楚,核心就是price discrimination,但是如何实施价格歧视,包括会遇到的各种困难如何去克服,并未涉及。只能说把现在业务中做的定价策略用理论进行了阐释,但是对下一步怎么做,意义不大。

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revenue management的essence就在这本书里面。。。

评分

原则性问题阐述地较为清楚,核心就是price discrimination,但是如何实施价格歧视,包括会遇到的各种困难如何去克服,并未涉及。只能说把现在业务中做的定价策略用理论进行了阐释,但是对下一步怎么做,意义不大。

评分

原则性问题阐述地较为清楚,核心就是price discrimination,但是如何实施价格歧视,包括会遇到的各种困难如何去克服,并未涉及。只能说把现在业务中做的定价策略用理论进行了阐释,但是对下一步怎么做,意义不大。

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Revenue Management pdf epub mobi txt 电子书 下载 2024


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