图书标签: 管理 英文原版 management
发表于2024-11-25
Revenue Management pdf epub mobi txt 电子书 下载 2024
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.
Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
原则性问题阐述地较为清楚,核心就是price discrimination,但是如何实施价格歧视,包括会遇到的各种困难如何去克服,并未涉及。只能说把现在业务中做的定价策略用理论进行了阐释,但是对下一步怎么做,意义不大。
评分原则性问题阐述地较为清楚,核心就是price discrimination,但是如何实施价格歧视,包括会遇到的各种困难如何去克服,并未涉及。只能说把现在业务中做的定价策略用理论进行了阐释,但是对下一步怎么做,意义不大。
评分revenue management的essence就在这本书里面。。。
评分原则性问题阐述地较为清楚,核心就是price discrimination,但是如何实施价格歧视,包括会遇到的各种困难如何去克服,并未涉及。只能说把现在业务中做的定价策略用理论进行了阐释,但是对下一步怎么做,意义不大。
评分原则性问题阐述地较为清楚,核心就是price discrimination,但是如何实施价格歧视,包括会遇到的各种困难如何去克服,并未涉及。只能说把现在业务中做的定价策略用理论进行了阐释,但是对下一步怎么做,意义不大。
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Revenue Management pdf epub mobi txt 电子书 下载 2024