Enterprise One to One pdf epub mobi txt 電子書下載 2024

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Peppers, Don/ Rogers, Martha

Bantam Dell Pub Group

1999-1

436

138.00元

Pap

9780385487559

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发表于2024-11-30

Enterprise One to One epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Enterprise One to One pdf epub mobi txt 電子書下載 2024

圖書描述

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.

Enterprise One to One 下載 mobi epub pdf txt 電子書