The Art Firm pdf epub mobi txt 電子書 下載 2024


The Art Firm

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Guillet De Monthoux, Pierre/ De Monthoux, Pierre Guillet
Stanford Univ Pr
2004-1
408
$ 70.63
HRD
9780804748131

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发表于2024-11-25

The Art Firm epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Art Firm epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Art Firm pdf epub mobi txt 電子書 下載 2024



圖書描述

"The Art Firm" explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms--as avant-garde enterprises and arts corporations--have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role--so central to value-making in contemporary economies--performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.

The Art Firm 下載 mobi epub pdf txt 電子書

著者簡介

Pierre Guillet de Monthoux is Professor and Chair of General Management, School of Business, Stockholm University, Sweden. He has also written The Moral Philosophy of Management and edited Good Novels Better Management (with Barbara Czarniawska).


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