In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.
Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
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考察美国从20世纪初至冷战中后期的大众消费和政治。在国家政策倾向于控制市场的时期，消费者权益成为大众争取更大公共权益的突破口，带动身份政治发展（妇女、非裔）。而大众消费机制也作用于社会分化（郊区化中白人迁出城市）和国家政治运作（战后选举政治依赖大众媒介的广告）。
评分A dry reading.
评分提供了一个了解二战后的美国的角度，可读性非常强。
评分消费与政治
评分考察美国从20世纪初至冷战中后期的大众消费和政治。在国家政策倾向于控制市场的时期，消费者权益成为大众争取更大公共权益的突破口，带动身份政治发展（妇女、非裔）。而大众消费机制也作用于社会分化（郊区化中白人迁出城市）和国家政治运作（战后选举政治依赖大众媒介的广告）。
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