Rethinking Public Relations pdf epub mobi txt 电子书 下载 2024


Rethinking Public Relations

简体网页||繁体网页
Moloney, Kevin
Routledge
2006-4
248
$ 79.04
Pap
9780415370622

图书标签: propaganda  politics  communication  E   


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发表于2024-11-15

Rethinking Public Relations epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Rethinking Public Relations epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Rethinking Public Relations pdf epub mobi txt 电子书 下载 2024



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All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has -- the connection with democracy -- and asks what benefits or costs it brings to politics, markets and the media.

Rethinking Public Relations 下载 mobi epub pdf txt 电子书

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