Advertising, Promotion, and New Media pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Stafford, Marla R. (EDT)

M E Sharpe Inc

2004-10

400

$ 56.44

Pap

9780765613165

图书标签:

喜欢 Advertising, Promotion, and New Media 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-14

Advertising, Promotion, and New Media epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Advertising, Promotion, and New Media pdf epub mobi txt 电子书下载 2024

图书描述

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications -- essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Advertising, Promotion, and New Media 下载 mobi epub pdf txt 电子书