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发表于2024-11-08
Advertising Management pdf epub mobi txt 电子书 下载 2024
"Advertising Management" is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships.
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Advertising Management pdf epub mobi txt 电子书 下载 2024