Improving Customer Satisfaction, Loyalty, and Profit pdf epub mobi txt 电子书下载 2024

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Johnson, Michael D./ Gustafsson, Anders

John Wiley & Sons Inc

2000-8

240

289.00元

HRD

9780787953102

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发表于2024-11-26

Improving Customer Satisfaction, Loyalty, and Profit epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Improving Customer Satisfaction, Loyalty, and Profit pdf epub mobi txt 电子书下载 2024

图书描述

A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how to break down the organizational barriers that defy great customer service and instead tie together their customer value chain to create a cohesive customer measurement and management system. So, if like most companies, yours has only a fleeting understanding of its relationship with its customers, this book offers the organizational know-how to make and keep them happy.

Improving Customer Satisfaction, Loyalty, and Profit 下载 mobi epub pdf txt 电子书