圖書標籤: MBA 管理 案例教學 management 職場 原版書 study case
发表于2024-11-05
The Case Study Handbook pdf epub mobi txt 電子書 下載 2024
在綫閱讀本書
If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author’s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
William Ellet is principal and editor of Training Media Review, a review of business training content and technology, for both live and online training. He has taught students for years about how to read, analyze, and write about business cases in the pre MBA and MBA programs at Harvard Business School.
感覺還是case in point更有用
評分掃完重點。雖然對現在的case用不上
評分感覺還是case in point更有用
評分掃完重點。雖然對現在的case用不上
評分感覺還是case in point更有用
評分
評分
評分
評分
The Case Study Handbook pdf epub mobi txt 電子書 下載 2024