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Marketing Research pdf epub mobi txt 电子书下载 2024

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Bradley, Nigel

Oxford Univ Pr

2007-3

560

$ 84.75

Pap

9780199281961

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发表于2024-09-19

Marketing Research epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Research pdf epub mobi txt 电子书下载 2024

图书描述

Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically. Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject.

Marketing Research 下载 mobi epub pdf txt 电子书