How to Write a Marketing Plan pdf epub mobi txt 電子書下載 2024

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Westwood, John

Kogan Page Ltd

2006-9

129

$ 17.95

Pap

9780749445546

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发表于2024-11-08

How to Write a Marketing Plan epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

How to Write a Marketing Plan pdf epub mobi txt 電子書下載 2024

圖書描述

A hands-on guide to creating a complete, professional marketing plan for any business

"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch

Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.

How to Write a Marketing Plan 下載 mobi epub pdf txt 電子書