How Behavior Spreads pdf epub mobi txt 电子书 下载 2024


How Behavior Spreads

简体网页||繁体网页
Damon Centola
Princeton University Press
2018-6-5
264
USD 35.00
Hardcover
9780691175317

图书标签: 传播学  心理学  社会学  社会网络  社会科学  生物物理  生物学  pup   


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发表于2024-12-25

How Behavior Spreads epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

How Behavior Spreads epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

How Behavior Spreads pdf epub mobi txt 电子书 下载 2024



图书描述

A new, counterintuitive theory for how social networks influence the spread of behavior

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance―occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors.

While it is commonly believed that "weak ties"―long-distance connections linking acquaintances―lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change.

Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

How Behavior Spreads 下载 mobi epub pdf txt 电子书

著者简介

Damon Centola is an associate professor in the Annenberg School for Communications and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is director of the Network Dynamics Group.


图书目录


How Behavior Spreads pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
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用户评价

评分

短评写不下,可以看长评。

评分

simple contagion 依赖弱关系, complex contagion依赖强关系

评分

短评写不下,可以看长评。

评分

simple contagion 依赖弱关系, complex contagion依赖强关系

评分

simple contagion 依赖弱关系, complex contagion依赖强关系

读后感

评分

这本书比较深入地探究了社群间行为传播(diffusion)的特性,其中一些点值得注意(所有情况都基于复杂传播即complex contagion): 1. 在复杂传播中弱关系(weak ties)并不总是有用。随着弱关系条数的增加,在随机社交网络(random networks)里弱关系反而让信息及行为的传播...

评分

这本书比较深入地探究了社群间行为传播(diffusion)的特性,其中一些点值得注意(所有情况都基于复杂传播即complex contagion): 1. 在复杂传播中弱关系(weak ties)并不总是有用。随着弱关系条数的增加,在随机社交网络(random networks)里弱关系反而让信息及行为的传播...

评分

这本书比较深入地探究了社群间行为传播(diffusion)的特性,其中一些点值得注意(所有情况都基于复杂传播即complex contagion): 1. 在复杂传播中弱关系(weak ties)并不总是有用。随着弱关系条数的增加,在随机社交网络(random networks)里弱关系反而让信息及行为的传播...

评分

这本书比较深入地探究了社群间行为传播(diffusion)的特性,其中一些点值得注意(所有情况都基于复杂传播即complex contagion): 1. 在复杂传播中弱关系(weak ties)并不总是有用。随着弱关系条数的增加,在随机社交网络(random networks)里弱关系反而让信息及行为的传播...

评分

这本书比较深入地探究了社群间行为传播(diffusion)的特性,其中一些点值得注意(所有情况都基于复杂传播即complex contagion): 1. 在复杂传播中弱关系(weak ties)并不总是有用。随着弱关系条数的增加,在随机社交网络(random networks)里弱关系反而让信息及行为的传播...

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