Antonio García Martínez has been an advisor to Twitter, a product manager for Facebook, the CEO/founder of AdGrok (a venture-backed startup acquired by Twitter), and a strategist for Goldman Sachs. He lives on a forty-foot sailboat on the San Francisco Bay.
Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (Airbnb) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most provocative chaos monkeys is Antonio García Martínez.
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and Chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg’s desk), lived on a sailboat, raced sports cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley cad.
Now this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization, and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, how will we survive?
The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time. Employees are people with more time than money. Entrepreneurs are simply the seductive go-between.
Startups are business experiments performed with other people’s money. Marketing is like sex: only losers pay for it.
一本神书。刚开始看的时候,以为作者只是一个硅谷的智者,无情且相对客观的嘲讽互联网广告产品的本质;看到后面发现作者骨子里是一个真正的产品经理,有自己坚信的方向以及为了这个方向奋战到底的驱动力;与此相比,那些硅谷科技公司里面很多看似位居高位的成功人士不值一哂。...
评分“现在,和往常一样,一些有先见之明的学者看到了这一天会再次到来,他们把这次全新的媒体中世纪化过程命名为“第二次口口相传”(Secondary Orality)和“古登堡右括号”(the Gutenberg Parenthesis,因为古登堡打开了文字纪元的左括号,赋予全社会读写能力,而扎克伯格的Fac...
评分他只是个fb产品经理,这个头衔工作大家都知道是做engineer 做pen pushing 的“秘书”类工作离总监还有段距离,履历都敢有诈还写在LinkedIn profile 好勇敢,不过也太容易被戳穿了,书大可不必看了。 他只是个fb产品经理,这个头衔工作大家都知道是做engineer 做pen pushing 的...
评分 评分Not the average book as Startup 101 or How-to,kind of the reality show about the startups/VCs and work-life in Silicon Valley. Besides, as an ads guy from the technology and business side, give readers ideas how ads works in the digital world, esp. on how t...
this book is omg
评分fb跌破发行价时清空,还写出社交自杀的书来,这愤青的抱怨不听也罢啦。rtb ad exchange.
评分Marketing is like sex: only losers pay for it.
评分硅谷的各种drama。身在硅谷久了,读读老油条的故事免得太naive
评分被标题骗来读了400页终于弃。不过是把偏见当幽默的作者喂饱自尊心的饲料罢了。包装成商业科技的自传,这年头真是什么书都可以称作new york times best seller。
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