Understanding IT offers you the opportunity to become familiar with not only information technologies of today, but also the technology of the future. Written in an engaging style, the book explains IT concepts with superb clarity. In this way it serves as the driving force that will enable you to successfully exploit existing technology and to realize the potential of emerging technologies in your organization. The book is an ideal companion for general business managers and for students of management, particularly at MBA level. Dave Aron is a Strategy Consultant and a Teaching Fellow at London Business School. Jeffrey L Sampler is Associate Professor of Information Management and Strategy at London Business School.
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