This book displays the thirty projects that have been developed since the founding of the label Do and also launches another seventy new ideas for products, marketing, design and communication that are based on the Do principle. Do is the ever-changing label initiated by KesselsKramer 10 years ago. While most labels offer satisfaction coupled with a complete, pre-defined function, the user of a Do product must actively assist in the working of a product. In this book the creators of Do not only look back but also point the way forward once more by giving suggestions for new Do projects in collaboration with numerous prominent creative minds. In a forty-page essay the principles of Do are analysed and related to branding strategies of major labels like Virgin, Easy, Body Shop and Benneton.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有