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发表于2024-11-25
Excellence in Brand Advertising pdf epub mobi txt 电子书 下载 2024
Excellence in Brand Advertising looks at 25 top agencies that successfully sell sex appeal, lifestyles, solutions, and almost impossible dreams. Part alchemy, part chemistry--these innovative agencies work their magic again and again. Discover all the secrets of how they do it, with in-depth analysis and hundreds of inspiring, intriguing examples that illuminate our consumer culture today.
* What drives consumers to buy? Learn the secrets of 25 top agencies
* Case histories and in-depth analysis
* Insider’s view of how the best ad agencies influence buyers and today’s culture
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Excellence in Brand Advertising pdf epub mobi txt 电子书 下载 2024