"Branding New York" traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
具體描述
讀後感
評分
評分
評分
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用戶評價
i love NY背後瞭不起的城市營銷，我考，老美40年前就做到瞭
评分i love NY背後瞭不起的城市營銷，我考，老美40年前就做到瞭
评分i love NY背後瞭不起的城市營銷，我考，老美40年前就做到瞭
评分i love NY背後瞭不起的城市營銷，我考，老美40年前就做到瞭
评分深刻之處在於她的urban branding model, 不僅限於discursive, 也包括material commodification of the city, and the governing bloc that extend partnership to particular professions in the private sector, like media, bank, etc.
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