Start with a tale of organized crime and high-stakes advertising, created in both cases from a thoroughly unique insider's perspective. Charge it with the mind-spinning action and taut suspense that can only come from two natural-born storytellers. The result is one of the year's most unexpected achievements in fiction -- and one of the most satisfying reads you'll ever have. For both the American athlete and the American advertiser, the Super Bowl represents the ultimate challenge and the ultimate reward. Ad exec Marty English has just been handed the dream assignment: create a winning 30-second spot for Isaac Arrow Pharmaceuticals, the drug giant, in the middle of the nation's single greatest game. There's a catch. Marty has only three weeks to do it. But with both his company and his career on the line, he really doesn't have a choice. Suddenly he will have to be creative in harrowing new ways that have nothing to do with jingles and storyboards. For, unknown to the world he now moves in, Marty English -- born Inglesis -- is the estranged son of Chicago's mafia godfather. In one night, Marty's father is brutally murdered and a mysterious package arrives at Marty's doorstep. Inside is a computer disk bearing an indecipherable glyph, the only clue to his father's killer. He soon learns that a new tropical drug more powerful than cocaine is about to be unleashed on the public, and that his new star client has become his deadliest nemesis. Catapulated from corporate big-city life to the jungles of Belize, Marty will find himself framed for murder, pursued by the mob, the CIA, and Arrow's seductive marketing director. Hunted and alone, the ad man discovers allies in astreet-smart detective, a beautiful and resourceful photojournalist, and an old Maya shaman intent on saving the rainforest. Ultimately, Marty will confront his single greatest foe at the Super Bowl itself, in 30 seconds of high-tech drama that will electrify and change the world. A disconcertingly timely as it is wickedly enteraining, "30 Seconds" will leave you breathless -- and wondering where the truth ends and fiction begins.