Creativity isn't always make-believe. It's often making the most of a subject, rethinking it and massaging it, taking a different point of view in order to make it original and inventive. Here you'll find hundreds of ideas to help you become more creative in your approach to thinking, planning, and writing magazine articles. You'll also find detailed information on everything from slanting your subject to gathering information to writing leads and ending to fine-tuning your articles.Peter Jacobi, a veteran professor in the School of Journalism at Indiana University, takes a hands-on classroom approach to teaching article writing and showing you through example rather than by preaching writing theory. He offers concrete principles for you to explore and use in your writing. You'll begin by exploring eight writing techniques and then you'll practice those techniques in your article writing. You'll learn by example, analyzing award-winning articles from top publications, including "The New Yorker", "Playboy", and "The Atlantic Monthly", just to name a few.You'll also find new ways to turn everyday subjects into compelling article ideas, thirteen blueprints to use as your master plan for outlining an article, and helpful suggestions for using storytelling techniques to humanize your article. In addition, this book will teach you to take a closer look at the world around you, finding significance in people, objects, places, events and especially ideas that will help you make a subject the most it can be.