具体描述
For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.
How to get past the most common myths about creativity to design truly innovative strategies?
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. * Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? * Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth * Written by David Burkus, founder of popular leadership blog LDRLB
“An engaging book that makes its case in good, clear language… [Burkus] forces us to challenge some widely held assumptions.”
—Morgen Witzel, The Financial Times
“Outlines how anyone—especially entrepreneurs—can embrace a practical approach to finding the best kind of mojo for new projects, processes and programs.”
—Entrepreneur.com (selected as a “Best Business Book to Get Cozy With This Fall”)
“We may no longer literally worship the Muses, but the myths surrounding creativity continue to delude us. In this smart and urgent book, David Burkus explodes these myths and replaces them with the scientific results of modern research on creativity and innovation.”
—Daniel H. Pink, author, To Sell is Human and Drive
“Creative potential is all too often held captive by misconceptions. Burkus tackles the myths head on and digs into the true underpinnings of creative insight. It turns out that great ideas are within your grasp as soon as you take the reins. Read this book to free yourself of the myths and assumptions that burden your true creative potential.”
—Scott Belsky, author, Making Ideas Happen and cofounder & CEO, BEHANCE
“Through rigorous research and engaging stories, Burkus debunks the myths of creativity and illuminates a creative process that makes ingenuity accessible to all. If you seek a more innovative company, The Myths of Creativity is a brilliant find.”
—Liz Wiseman, author, Multipliers, and founder, The Wiseman Group
“David Burkus is an important new voice, both as a scholar and storyteller, as well as a commentator of the emerging ‘GenEntrepreneur’ in America.”
—Peter Sims, author, Little Bets, and founder, BLK SHP
“The Myths of Creativity speaks the truth. The processes, environments, and organizational structures that foster creativity, as well as the obstacles that inhibit innovation, are laid bare. David Burkus uncovers the hidden elements which have been at the core of Continuum's innovation process, driving us to find better answers to the biggest questions.”
—Gianfranco Zaccai, president, chief design officer, and founder, Continuum
“You must embrace your creative ability in order to thrive in today's marketplace. David Burkus swiftly and effectively debunks the myths that limit your creative firepower.”
—Todd Henry, author, The Accidental Creative
作者简介
David Burkus is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for 99U and The Creativity Post. He lives outside Tulsa, Oklahoma, with his wife and son.
目录信息
读后感
用户评价
这本书的语言风格是高度文学化的，充满了精妙的比喻和间接的论证，使得阅读过程充满了探索的乐趣，但也对读者的理解力提出了极高的要求。我特别赞赏作者对于“非线性时间感”在创造过程中的作用的阐述。他描绘了一种“未来倒逼现在”的心理状态，即创作者仿佛已经看到了最终成果，并根据这个未来的“锚点”来组织当下的所有行动和选择。这种描述非常生动且具有画面感，完全超越了传统的线性规划思维。这本书更像是一位经验丰富的导师，他不会直接告诉你答案，而是通过一系列精心设计的问题和视角，引导你自行抵达那些深刻的结论。它迫使你跳出日常语言的限制，去触摸那些难以言喻的思维边缘。合上书本时，我没有感到被“教育”的满足感，反而有一种被“解放”的轻松——解放于对“标准流程”的盲目服从。这本厚重的文本，真正做到了“言有尽而意无穷”，它留给读者的思考空间，远远大于它字面上所承载的内容。
从装帧和排版的角度来看，这本书的质感就预示了其内容的重量。它拒绝了任何花哨的图表和引人注目的封面设计，选择了一种近乎学术专著的沉稳姿态。然而，一旦你深入到文本内部，你会发现其核心论点异常锋利。最让我印象深刻的是对“创意产业化”的批判，作者犀利地指出了标准化流程对真正意义上“颠覆性”创新的扼杀。他没有停留在批判层面，而是提出了一个“反效率模型”，倡导在组织内部构建“刻意的冗余”和“被容忍的失败空间”。这对于任何身处高压绩效环境中的专业人士来说，都是一个极具颠覆性的视角。这本书的价值在于它敢于质疑那些被资本和时代精神奉为圭臬的成功学范式。我发现自己开始反思那些我过去视为“成功秘诀”的清单和步骤，它们在作者的解析下，无一不显得苍白无力。它不提供解决方案，它提供的是更深刻的问题。读完这本书，我不再急于“创造”，而是开始观察“什么使创造成为可能”——这是一个巨大的认知转变。
这本书简直是一场思维的盛宴，它没有落入那些陈词滥调的窠臼，而是以一种近乎挑衅的姿态，将我们对“灵感”的传统认知彻底颠覆。作者的笔触锐利而精准，他似乎拥有一种透视人心的能力，能够轻易地揭示那些被精心包装的“天才时刻”背后，其实是一系列精心设计、甚至可以说是系统化的操作流程。我尤其欣赏他引入的“低保真原型”概念，这完全颠覆了我之前认为的“完美主义是创新的前提”这一根深蒂固的观念。书中用大量的案例佐证，那些看似一蹴而就的伟大作品，背后往往是无数次不完美的迭代和对早期错误的大胆拥抱。阅读过程中，我仿佛被拽入一个巨大的智力迷宫，每走一步，都有新的出口被发现，同时也有旧有的迷信被摧毁。它不像一本教你如何“变得有创意”的工具书，更像是一部深刻的反思录，让你重新审视自己工作和生活中的每一个“创造性”行为。这种阅读体验是令人不安的，因为它要求你放弃舒适区，去直面创造过程中的混乱与偶然性。我花了很长时间消化其中的理论框架，尤其是关于“情境依赖性”的论述，它强调了环境对思维定势的塑造作用，非常具有启发性。
这本著作的行文风格，说实话，初读时会让人感到有些晦涩和疏离，但坚持下去，你会发现那是一种精心雕琢的、后现代式的冷峻美学。它不试图讨好读者，甚至有些傲慢地要求读者跟上其跳跃的逻辑链条。我必须承认，在理解某些关于认知负 দেখলাম（Cognitive Offloading）的章节时，我不得不频繁地停下来，查阅相关的心理学和哲学背景资料。但正是这种挑战性，让最终的顿悟显得格外珍贵。作者对于“模仿的悖论”那一章的分析，堪称经典。他没有简单地谴责抄袭或借鉴，而是将其置于文化演化的宏大叙事之下，探讨了如何通过“有意识的挪用”来激活新的知识网络。整本书的结构松散却又内在统一，它更像是一系列相互关联的学术论文的集合体，而非线性的叙事。对于那些寻求立竿见影技巧的读者来说，这本书可能会让人失望，因为它提供的不是捷径，而是对“为什么我们相信有捷径”这一现象的深刻解构。我读完后，感觉自己像是一个刚从一场漫长而严谨的学术研讨会上走出来的人，脑子里充满了尚未完全整合的复杂思绪。
这本书就像是一块极其复杂的拼图，你需要耐心、细致地将每一个碎片——那些跨学科的引证、那些看似无关紧要的历史轶事——拼凑起来，才能看到那幅宏大的图景。我发现作者在处理不同文化背景下的创新案例时，表现出了惊人的平衡感和跨文化敏感性，这在很多同类主题的书籍中是罕见的。例如，他对东方哲学中“无为”思想与西方“主动干预”式创新的对比分析，不仅拓宽了视野，也让我开始重新审视自己对“努力”与“成果”之间关系的理解。这本书最成功之处，在于它成功地将原本被神圣化的“灵感女神”拉下神坛，将其置于社会、历史和生理机制的交叉点进行审视。它不是一本鼓舞人心的励志读物，它的力量在于“解构后的重构”。它让你明白，创意不是天上掉下来的礼物，而是一个高度复杂的系统工程，涉及到资源调配、信息过滤和认知偏差的巧妙利用。我用了数周时间才勉强理清其中关于“知识迁移阈值”的部分，但那份坚持是值得的，因为它改变了我看待专业壁垒的方式。
2015-01-25 想读 平铺直叙 没有干货
2015-01-25 想读 平铺直叙 没有干货
2015-01-25 想读 平铺直叙 没有干货
2015-01-25 想读 平铺直叙 没有干货
2015-01-25 想读 平铺直叙 没有干货
