Globalization, Development and the Mass Media pdf epub mobi txt 电子书下载 2024

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Sparks, Colin

Sage Pubns

2007-12

264

$ 136.73

HRD

9780761961611

图书标签: 媒体全球化 Globalization

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发表于2024-11-23

Globalization, Development and the Mass Media epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Globalization, Development and the Mass Media pdf epub mobi txt 电子书下载 2024

图书描述

Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

Globalization, Development and the Mass Media 下载 mobi epub pdf txt 电子书