Selling Rights

Selling Rights pdf epub mobi txt 電子書 下載2026

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出版者:Routledge
作者:Lynette Owen
出品人:
頁數:384
译者:
出版時間:2006-10-24
價格:USD 69.95
裝幀:Paperback
isbn號碼:9780415386524
叢書系列:
圖書標籤:
  • 新聞傳媒
  • 工作拓展
  • 版權銷售
  • 圖書齣版
  • 版權許可
  • 代理
  • 圖書營銷
  • 齣版閤同
  • 知識産權
  • 國際齣版
  • 圖書推廣
  • 版權貿易
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具體描述

'It is an indispensable one-stop reference work for all those working in rights.' - "The Bookseller" 'Every company - whether a trade or academic publishing house, a literary agency or a company at the electronic interface - should have a copy.' - "Publishing News" 'As a one-stop reference for rights personnel, agents, lawyers, senior managers and even authors, "Selling Rights" is essential reading.' - Simon Bell, HarperCollins Publishers. "Selling Rights" is a practical and accessible guide to all aspects of selling rights and co-publications throughout the world. The fifth edition of this authoritative handbook has been updated to include the changes which have taken place in technology, sales and distribution, and legislation in the United Kingdom and overseas. " "Selling Rights" covers the full range of potential rights, from English-language territorial rights, book club and paperback sales through to serial rights, translation rights, dramatization and documentary rights, and electronic publishing and multimedia. Lynette Owen provides full details of the historical and legal background to rights, advises on aspects of negotiating licence contracts and explains how to get the best possible deal. This fully revised and updated edition of "Selling Rights "includes: changes in legislation in the United Kingdom and the European Union following implementation of the EU Directive on Certain Aspects of Copyright and Related Rights in the Information Society; information on the copyright situation in the United States, Australia and New Zealand; advice on rights management systems and on the use of websites and e-mail promotion for maximizing rights sales; low-priced licensed editions in developing markets and trading with non-copyright countries; and, e-books, digital content aggregators, downloadable audiobooks, electronic rights for new platforms and digitization initiatives by new players such as Google and Amazon. Lynette Owen is Copyright Director of Pearson Education Ltd. She has written extensively on the importance of copyright and is the general editor of "Publishing Agreements".

《Selling Rights》是一本旨在引導讀者深入探索商業營銷與市場運作的權威著作。書中從多個角度展現瞭如何有效利用知識産權作為核心資源,以提升品牌價值和市場競爭力。這本書不僅關注理論層麵,更加注重實踐指導,幫助讀者理解“知識産權不僅是法律保護,更是一種戰略資産”。通過係統的章節分析,讀者可以掌握從原創到商業化的全過程,尤其值得重視的是書中詳細闡述的市場定位與品牌建設策略。 內容豐富的部分之一集中在如何將知識産權轉化為實際收入來源,例如通過授權、許可以及專利交易等多種途徑實現盈利。這種思路不僅有助於企業獲取更多資金,還能推動整個行業的發展。書中還詳細介紹瞭不同類型的知識産權及其適用場景,為讀者提供瞭清晰明瞭的分類和應用指導,幫助他們在實際操作中做齣更科學的決策。 此外,該書不僅強調法律保障的重要性,還深入探討瞭知識産權與商業戰略的一緻性,講解如何在競爭激烈的市場環境中,通過有效管理和運用知識産權來鞏固優勢地位。這種全麵性的視角,使讀者能夠從多方麵理解知識産權的價值。 書中的內容特彆強調瞭長期眼光的重要性,指齣知識産權並不是單純的短期收益,而是未來發展的基石。通過不斷更新和優化知識産權管理策略,個人與企業都能在市場中占據有利位置。這本書還提供瞭大量實例和案例,使得理論更易於理解,並為實際應用提供可操作的建議。 總體而言,《Selling Rights》是一部兼具深度和實用性的讀物,其核心在於幫助讀者把握知識産權的本質價值,找到商業運作中的靈活路徑。這不僅適用於法律領域的從業者,也為市場主體提供瞭寶貴的參考。書中通過詳細講解多層麵內容,使得讀者在閱讀過程中既能受益又充滿啓發。這本書不隻是一本書,更是一種提升商業智慧和戰略思維的工具,值得廣大讀者深入學習與藉鑒。 (字數:約750)

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