Marketing pdf epub mobi txt 電子書下載 2024

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Michael Solomon

Prentice Hall

2006-12-08

608

USD 133.33

Paperback

9780132299206

圖書標籤: [專業]-[營銷]

喜歡 Marketing 的讀者還喜歡

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发表于2024-09-12

Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value—for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Marketing 下載 mobi epub pdf txt 電子書