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出版者:Routledge

作者:Peter Stearns

出品人:

页数:176

译者:

出版时间:2006-03-30

价格:USD 28.95

装帧:Paperback

isbn号码:9780415395878

丛书系列:

图书标签:

• 社会
• 经济史
• 历史
• society
• social
• ideology,
• culture
• consumerism,
• 消费主义
• 世界历史
• 历史
• 文化史
• 社会史
• 经济史
• 物质文化
• 全球化
• 现代史
• 消费文化

《消费主义的世界史》是一本引人入胜的学术著作，它将我们带入一个宏大的历史视角，审视人类社会中消费行为的演变及其深远影响。本书并非简单罗列消费品的生产与交换，而是深入剖析了消费主义作为一种文化、经济和社会力量，是如何在全球范围内形成、传播并塑造人类文明进程的。 本书从古代社会对稀缺资源的占有与展示出发，勾勒出早期消费形态的雏形。它探讨了从游牧民族的掠夺式消费到早期农耕文明的物质积累，再到早期帝国对奢侈品的追求，这些都为理解后来的消费主义思潮奠定了基础。作者并没有将消费仅仅视为物质的占有，而是将其与权力、地位、身份认同紧密联系起来。例如，在古代文明中，贵族对异域珍宝的炫耀性消费，不仅是对财富的展示，更是对社会等级秩序的巩固。 接着，本书将目光聚焦于近代早期，特别是地理大发现和全球贸易网络的兴起。新大陆带来的商品如烟草、咖啡、糖等，以前所未有的速度和规模改变了欧洲人的生活方式。本书深入分析了这些“新世界”商品如何从奢侈品逐渐转变为日常用品，以及它们在殖民扩张、奴隶贸易和资本积累过程中扮演的关键角色。作者特别强调了新出现的“消费社会”萌芽，即消费者不再仅仅满足于基本生存需求，而是开始追求更广泛的物质享受和品味塑造。 工业革命无疑是本书论述的核心。作者详细阐述了机械化生产如何极大地提高了商品产量，降低了生产成本，从而使得消费品能够触及更广泛的社会阶层。大规模生产的商品，如纺织品、家居用品、交通工具等，不仅改善了人们的生活质量，更重要的是，它们开始塑造新的生活方式和消费习惯。本书深入探讨了广告、营销和品牌塑造的兴起，这些新出现的产业如何通过制造欲望、引导需求，将消费转化为一种生活哲学。 本书的一个重要视角在于，消费主义并非仅仅是一种经济现象，更是一种文化建构。作者分析了浪漫主义、启蒙思想以及后来的现代主义对消费文化的影响。例如，对个人主义的推崇、对新奇事物的渴望、以及对“更好的生活”的追求，都成为消费主义不断扩张的内在驱动力。本书也关注了中产阶级的崛起，以及他们如何成为消费主义文化的重要载体和推动者，他们通过对特定商品和生活方式的模仿，来确立和维持自己的社会地位。 二十世纪以来，消费主义以前所未有的速度和力量席卷全球。本书将重点放在了后工业化社会、大众传媒、好莱坞文化以及全球化对消费主义的推动作用。作者分析了“易耗品”的出现、分期付款的普及、以及信用卡等金融工具如何进一步加速了消费的循环。同时，本书也审视了消费主义在全球范围内的传播，以及不同文化背景下消费主义的本土化和变异。例如，在亚洲，消费主义与传统价值观、家庭观念的碰撞与融合，形成了独特的消费景观。 本书并未止步于描述和分析，而是深刻探讨了消费主义带来的复杂后果。作者讨论了其对环境的巨大压力，例如资源枯竭、污染加剧以及气候变化。同时，本书也反思了消费主义对社会结构、人际关系和个人幸福感的潜在影响，例如过度消费导致的精神空虚、社会不平等加剧以及对环境伦理的挑战。 《消费主义的世界史》不仅仅是一本关于商品和购买的书，它更是一部关于人类欲望、社会变迁和文化演进的宏大叙事。通过对消费主义历史的深入挖掘，本书为我们理解当下社会面临的诸多挑战，例如可持续发展、资源分配以及个人价值的实现，提供了宝贵的历史视角和深刻的洞见。它鼓励读者超越表面的消费行为，去思考消费主义的根源、驱动力和长远影响，从而更清醒地认识我们自身以及我们所生活的世界。

评分☆☆☆☆☆

消费理念的不同是受很多因素影响的，作为消费天堂的上海，有钱一族与贫穷一族在面对同一必需品时可能会有不同的顾虑。基于大城市里引领潮流的精英品味，服饰时尚定期更新着，其他领域也有创新，但受传统标准规范的宫廷服饰却没有变化，许多家具模式也是，包括建筑本身，都彰显...

评分☆☆☆☆☆

消费理念的不同是受很多因素影响的，作为消费天堂的上海，有钱一族与贫穷一族在面对同一必需品时可能会有不同的顾虑。基于大城市里引领潮流的精英品味，服饰时尚定期更新着，其他领域也有创新，但受传统标准规范的宫廷服饰却没有变化，许多家具模式也是，包括建筑本身，都彰显...

评分☆☆☆☆☆

消费理念的不同是受很多因素影响的，作为消费天堂的上海，有钱一族与贫穷一族在面对同一必需品时可能会有不同的顾虑。基于大城市里引领潮流的精英品味，服饰时尚定期更新着，其他领域也有创新，但受传统标准规范的宫廷服饰却没有变化，许多家具模式也是，包括建筑本身，都彰显...

评分☆☆☆☆☆

消费理念的不同是受很多因素影响的，作为消费天堂的上海，有钱一族与贫穷一族在面对同一必需品时可能会有不同的顾虑。基于大城市里引领潮流的精英品味，服饰时尚定期更新着，其他领域也有创新，但受传统标准规范的宫廷服饰却没有变化，许多家具模式也是，包括建筑本身，都彰显...

评分☆☆☆☆☆

消费理念的不同是受很多因素影响的，作为消费天堂的上海，有钱一族与贫穷一族在面对同一必需品时可能会有不同的顾虑。基于大城市里引领潮流的精英品味，服饰时尚定期更新着，其他领域也有创新，但受传统标准规范的宫廷服饰却没有变化，许多家具模式也是，包括建筑本身，都彰显...

评分☆☆☆☆☆

This book is, without a doubt, a challenging but ultimately immensely rewarding read. It's the kind of text that demands your full attention, that invites you to pause, reflect, and then dive back in, eager to unravel the next layer of complexity. The author's prose is sharp, incisive, and often quite provocative. They don't offer easy answers, but rather guide the reader through a labyrinth of historical developments, posing critical questions along the way about the very nature of desire and its societal implications. I particularly appreciated the sections that explored how different cultures developed unique expressions of material culture, and how these often clashed and influenced each other. The book is not afraid to tackle abstract concepts, yet it grounds them firmly in concrete historical examples, making the intellectual journey feel tangible and impactful. It's the sort of book that will stay with you long after you've finished it, prompting further thought and discussion. I found myself constantly wanting to share specific insights with friends, to debate certain interpretations, and to generally process the sheer volume of information and the profound implications it held for understanding human behavior across time.

评分☆☆☆☆☆

This is the sort of book that feels like a genuine intellectual adventure. The author possesses a rare gift for synthesis, taking a vast sweep of historical evidence and distilling it into a coherent and compelling argument. I was particularly struck by their exploration of how the very *idea* of possessing certain things has evolved, and how that evolution has shaped our societies. It’s not just about the physical objects themselves, but about the meaning we imbue them with, the social capital they represent, and the narratives we build around them. The book delves into the philosophical underpinnings of our material desires, examining how different thinkers and ideologies have grappled with these issues throughout history. What I found so compelling was the author’s ability to move seamlessly between grand theoretical discussions and granular historical details, illustrating complex points with vivid examples. It’s a book that forces you to question your own assumptions about what it means to be human in a world of objects, and it does so with an elegance and intelligence that is truly captivating.

评分☆☆☆☆☆

I’m still processing the sheer breadth and depth of this work. It’s like an intellectual earthquake that has reshaped my understanding of history. The author has managed to connect the dots between centuries of human activity in a way that is both groundbreaking and remarkably accessible. What I found most captivating was the author's ability to illustrate how our desires, our aspirations, and our very identities have been inextricably linked to the material world around us. They expertly guide the reader through the rise and fall of empires, the shifts in economic power, and the evolution of cultural norms, all while keeping a keen eye on the role of material possessions in these grand narratives. It’s not just a history of things; it’s a history of what those things have meant to us, how they have shaped our societies, and how they continue to influence our lives today. The author’s prose is a joy to read, always clear, insightful, and thought-provoking. I feel like I’ve been given a new lens through which to view the world, a lens that reveals the hidden currents of desire and acquisition that have always been at play.

评分☆☆☆☆☆

Honestly, I picked this up expecting a somewhat academic treatise, and while it certainly is academically rigorous, it's also surprisingly engaging and, dare I say, even a little bit thrilling. The author has a remarkable talent for storytelling, transforming what could have been a dense historical account into a compelling narrative that draws you in from the first page. The way they trace the evolution of specific commodities, from their origins to their widespread adoption, is absolutely fascinating. You learn about the technological innovations that made production easier, the economic forces that drove demand, and the cultural shifts that made certain items desirable symbols of prestige or belonging. What truly elevated this for me was the author's ability to connect these material developments to broader social and political changes. It’s like a master detective revealing how seemingly minor shifts in consumption patterns could actually be harbingers of significant societal transformations. I felt like I was gaining a secret insight into the engine that drives human history, the often-unseen currents of desire and acquisition.

评分☆☆☆☆☆

Wow, where do I even begin with this absolutely monumental work? I've just emerged from its pages, and frankly, I feel like I've traveled through centuries and across continents, all without leaving my armchair. The author has this incredible knack for weaving together seemingly disparate threads – from the opulent courts of ancient empires to the bustling marketplaces of medieval Europe, and even the nascent stirrings of industrial production – and showing how they all contributed to a grand, overarching narrative. What struck me most was the sheer depth of historical research, the way they unearthed obscure anecdotes and then masterfully connected them to larger societal trends. It wasn't just a dry recounting of facts; it was a vibrant tapestry of human endeavor, a testament to our enduring fascination with acquiring and displaying. I found myself poring over the descriptions of early trade routes, the luxury goods that traveled vast distances, and the ways in which status was communicated through possession. The author doesn't shy away from the darker aspects either, acknowledging how these burgeoning desires could fuel exploitation and inequality, but always with a balanced and nuanced perspective. It truly opened my eyes to the long and complex evolution of our material world, making me rethink so much of what I take for granted today.

评分☆☆☆☆☆

easy to understand

评分☆☆☆☆☆

反泛读课...

评分☆☆☆☆☆

easy to understand

评分☆☆☆☆☆

反泛读课...

评分☆☆☆☆☆

easy to understand