In the mildly entertaining memoir Cad: Confessions of a Toxic Bachelor, former New York Times reporter and pop-culture critic Rick Marin chronicles the years of marathon dating and shallow living that followed in the wake of his failed "starter marriage." Marin moves through a series of urbane exploits and short-lived affairs, perfecting his trademark move of whipping off his horn-rims midconversation in a "myopic gaze," holding court with his wingman Tad over the hot buffet at Billy's Topless, and regurgitating wisdom gleaned from The Godfather. Like the similarly self-indulgent How to Lose Friends Alienate People, Cad has its memorablemoments--Marin comparing his wedding video to the Zapruder film and hitting on actress Moira Kelly when she was still an ing+nue living with her mom on Long Island--but the book's swinging, ring-a-ding-ding Rat Pack attitude feels noticeably forced and uninspired, leaving a flat aftertaste to the whole affair. --Brad Thomas Parsons