What is Packaging Design? (Essential Design Handbook) pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Giles Calver

Rotovision

2003-12-01

256

USD 35.00

Hardcover

9782880466183

图书标签: 设计包装设计设计理论設計平面设计学习型品牌原版书

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发表于2024-12-26

What is Packaging Design? (Essential Design Handbook) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

What is Packaging Design? (Essential Design Handbook) pdf epub mobi txt 电子书下载 2024

图书描述

"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."

Grafik

This is a highly visual, compact-format sourcebook, packed with top international packaging designers contemporary work, accompanied by essays on the surrounding issues.

What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.

What is Packaging Design? (Essential Design Handbook) 下载 mobi epub pdf txt 电子书

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What is Packaging Design? (Essential Design Handbook) pdf epub mobi txt 电子书下载

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工作参考。里面讲 branding 的东西和案例给了一些启发。

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两部分。第一部分站在营销的角度说明包装的作用，传递品牌与产品的内涵，令顾客产生特定的预期。其中对国际品牌的分类值得注意：master brands,prestige brands,global brands,tribal brands,super brands.……"If you think good design is expensive ,look how much bad design costs."第二部分是对包装的细节描写，包括包装的形状与材质，包装上的平面设计。第三部分是对部分品牌和公司的作品的赏析。

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工作参考。里面讲 branding 的东西和案例给了一些启发。

评分☆☆☆☆☆

工作参考。里面讲 branding 的东西和案例给了一些启发。

评分☆☆☆☆☆