Private Label Strategy pdf epub mobi txt 電子書下載 2024

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Nirmalya Kumar

Harvard Business Review Press

2007-2-13

288

USD 35.00

Hardcover

9781422101674

圖書標籤: 零售商業 Business 買過紙質版 management Journalism Harvard

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发表于2024-11-29

Private Label Strategy epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Private Label Strategy pdf epub mobi txt 電子書下載 2024

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As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Labels: Competing With and Against Store Brands, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing againstor collaborating withprivate label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Labels enables managers to navigate profitably in this radically altered landscape.

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自有品牌:狼來瞭

Private Label Strategy 下載 mobi epub pdf txt 電子書

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Private Label Strategy pdf epub mobi txt 電子書下載

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用戶評價

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自有品牌在20世紀還是不甚待見，轉眼之間已經不容小覷。在歐洲市場都能達到50%的市場份額。文中提到品牌製造商應該多多朝新興市場吃進，在我看來，接下來的中國印度也同樣會有一大批自由品牌與品牌製造商一決雌雄。

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讀後感

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自有品牌的竞争优势：质量、质量、还是质量。（便宜雅致）（1）竞争性定价策略（2）持续提升质量（3）创造性营销 “卖场策略” 也是哈佛的心理行为学：人类行为对制造商的品牌忠诚度改变成了对卖场的忠诚度。 ????????????????????????????????????????????????????????...

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初进零售业工作的时候，天天听买手们囔囔的一个词就是Private Label(简称PL, 自有品牌)。当时对自有品牌理解还处于浅层面，唯一能联想的也就是上中学时候常去7-11便利店买的7 Select或是全家的Family Selection。自有品牌物种最丰富的还是在食品零售业。若是各位消费者走进...

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Private Label Strategy pdf epub mobi txt 電子書下載 2024