Inside the BBC and CNN pdf epub mobi txt 电子书下载 2024

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Küng-Shankleman

Routledge

2000-10-11

256

USD 33.95

Paperback

9780415213226

图书标签: BBC

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发表于2024-12-26

Inside the BBC and CNN epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Inside the BBC and CNN pdf epub mobi txt 电子书下载 2024

图书描述

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but may now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.</P>

Inside the BBC and CNN 下载 mobi epub pdf txt 电子书