Do you believe that innovation is about a 'creative genius' having that unique thought that no-one in the world has had before?

WRONG! The ability is in all of us and we can train ourselves to develop it - deliberately and systematically.

You'll need to change your attitude to thinking, adopt a number of simple tools and techniques, and even be prepared to think about the way your organization makes decisions. But in return, you will discover a whole host of fresh ideas for products and processes, as well as great new ways of doing things.

Dennis Sherwood 'unlocks your mind' by encouraging you to think differently with simulating exercises designed to help you draw on your own experience and knowledge in an innovative way. The eachniques are widely accepted in business today, but the was he uses them are new. Also, because Sherwood demonstrates that innovation can be a deliberate and systematic process, he shows how it can now be achieved by teams working together, pooling their mental models and ideas.

Unlock Your Mind mixes practical and off-beat techniques and ideas, with guest appearances by Beethoven, The Beatles, nature and science. It offers you the opportunity to make innovation a tagible reality. Why leave it to chance any more?

Dennis Sherwood trained as a management consultant with Deloitte, Haskins & Sells in London, and was admitted as a partner in 1981. He was subsequently a consulting partner with Coopers & Lybrand, and an Executive Director at Goldman Sachs. He is currently the Managing Director, Consulting Operations, of the London practice of SRI Consulting, the UK arm of the prestigious California-based think-tank, SRI International.