Visual Culture is an introductory textbook book on visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students to the analysis of all kinds of visual texts, whether drawings, paintings, photographs, films, advertisements, television programmes or new media forms. The book is illustrated with copious examples that range from medieval painting to contemporary record covers and is written in a lively and engaging style, avoiding unnecessary jargon. The first part of the book is concerned with differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The merits and disadvantages of each are discussed, and there is a special focus on one seminal writer for each topic. The second part shifts from a theoretical to a medium-based approach and comprises chapters on fine art, photography, film, television and new media. These investigate the complex relationship between reality and visual representation. As a whole, this textbook brings seemingly diverse approaches together under one roof while ultimately arguing for a polysemic approach to visual analysis. Each chapter concludes with a section of recommendations for further study. Visual Culture provides an ideal introduction for students taking courses in visual culture and communication in a wide range of disciplines, including media and cultural studies, sociology, art history and design.
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讀後感
这本书为想要了解视觉文化，或想从事相关工作（主要是绘画，摄影）的人们提供了一种独特的思维方式——从图像的表面入手，运用本书中的理论知识挖掘其中的内涵。 全书从图像学，形式，艺术史，意识形态，符号学，解释学等理论入手，引用了诸多专业人士的观点，通过不同理论的...
評分在音乐、绘画与文字艺术中，音乐是最容易感染人的。从某个角度显示了人的惰性与功利性。三者之中，音乐是最容易被动享受的艺术，绘画等视觉艺术你还需要偏头过去看看，而文字的欣赏就更复杂了，对比音乐和绘画，堪称劳累。 艺术欣赏的“劳累”本质当然不是体力，而是阐释。《...
評分按：这是很多年前在一次研究生的文艺学研讨课上做的翻译。我与几位同学各翻译一章，然后进行汇报讨论。《视觉文化》我觉得在这一研究领域算不上一本上乘的书，只能作为作为入门书来读。大家的翻译是认真的，错误肯定不少，当时并不是为出版而翻译的，而只是练习。这是初稿，因...
評分1.很多重要观点是引用，作者也说明了观点本身的问题……如果当作一本著名学术观点导读是很好的，比如符号学、图像学等等。2.但是书籍为了达到所谓的客观而过于的繁琐、啰嗦、呆板，以至于观点被大量无关信息淹没，而缺少重点。3.前面理论部分的102页比较不错，很多干货。4.后面...
評分说到底还是个教材，对于绘画、摄影、电影的阐释过于描述化，对人的情感和社会的影响等等，都没讲出来。 就是个入门吧。 比如文艺复兴后荷兰人画画为啥写实，中国水墨画为什么写意，后来摄影技术出来了，画画再牛逼也没照片更接近真实，那么，机械复制时代中人的审美心理和趣味...
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