Marketing Management pdf epub mobi txt 電子書下載 2024

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J. Paul Peter

McGraw-Hill/Irwin

2003-03-25

896

USD 139.38

Hardcover

9780072552171

圖書標籤: 教科書市場營銷

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发表于2024-11-28

Marketing Management epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Marketing Management pdf epub mobi txt 電子書下載 2024

圖書描述

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Marketing Management 下載 mobi epub pdf txt 電子書