24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special -- they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word -- focus -- is crucial to a startup's success Common obstacles that entrepreneurs face -- and how to overcome them How to use innovation to stand out in the crowd -- it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit disciplinedentrepreneurship.com

比爾•奧萊特（Bill Aulet）

麻省理工學院創業傢協會旗下馬丁信托中心總經理，任教於麻省理工學院斯隆商學院，教授的課程有新企業、能源創業和高級創業技術應用。此外，他還負責管理馬丁信托中心，在麻省理工學院5個校區為學生的校內和校外創業提供教育。2013年4月獲得麻省理工學院頒發的阿道夫•莫諾森創業導師奬。

在加入麻省理工學院之前，他擁有25年的成功創業經驗，為所創辦的企業直接募集超過1億美元的投資並創造瞭數億美元的市值。在兩傢公司（Cambridge Decision Dynamics和SensAble Technologies）分彆擔任總裁和首席執行官。其中SensAble Technologies兩次被《企業》雜誌評選為成長速度最快500強公司。比爾還曾受聘擔任安全技術公司Viisage Technology的首席財務官，使這傢公司的市值從5韆萬美元一舉躍增至5億多美元。

他的足跡遍及世界各地，與創業者、小企業、大型公司和政府機構閤作推動創新型創業學。