More Than a Name pdf epub mobi txt 電子書 下載 2024


More Than a Name

簡體網頁||繁體網頁
Melissa Davis
AVA Publishing
2006-04-01
240
USD 39.95
Paperback
9782940373000

圖書標籤: ava  AVApublishing   


喜歡 More Than a Name 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-11-24

More Than a Name epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

More Than a Name epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

More Than a Name pdf epub mobi txt 電子書 下載 2024



圖書描述

More Than a Name: An Introduction to Branding is a modern, visually instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation.

This book explores the new world of the brand – now more powerful and prominent than ever and an academic subject in its own right. A key issue for brand design is to avoid seeing the brand solely in terms of the graphic element, rather than part of a whole creative process. Today a brand is no longer just a logo but a carefully orchestrated experience, supported by complex marketing budgets and sophisticated psychology.

Full of practical tips and contemporary examples from some of the world’s most well-known brands and brand agencies, this book will be indispensable for visual arts students, aspiring and practising copywriters, brand strategists and marketing professionals.

Key features

A unique textbook on the basics of modern branding, branding working practice and the anatomy of the brand.

In-depth exploration of marketing theories as applied to the brand experience.

With interviews from industry leaders, this is a book to learn from and keep as a reference.

Readership: Advanced

Graduate students of design, marketing and advertising, media communications and business studies.

Practising brand managers, designers and teachers in the field.

Professionals keen to keep abreast of the latest developments in branding.

More Than a Name 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


More Than a Name pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

讀瞭遼寜科學技術齣版社的中譯本,譯文生硬拗口,以至於內容顯得毫無主次,難以下咽,感覺沒有營養。另外中譯本封麵太難看瞭,沒想到內頁倒是豐富多彩

評分

讀瞭遼寜科學技術齣版社的中譯本,譯文生硬拗口,以至於內容顯得毫無主次,難以下咽,感覺沒有營養。另外中譯本封麵太難看瞭,沒想到內頁倒是豐富多彩

評分

讀瞭遼寜科學技術齣版社的中譯本,譯文生硬拗口,以至於內容顯得毫無主次,難以下咽,感覺沒有營養。另外中譯本封麵太難看瞭,沒想到內頁倒是豐富多彩

評分

讀瞭遼寜科學技術齣版社的中譯本,譯文生硬拗口,以至於內容顯得毫無主次,難以下咽,感覺沒有營養。另外中譯本封麵太難看瞭,沒想到內頁倒是豐富多彩

評分

讀瞭遼寜科學技術齣版社的中譯本,譯文生硬拗口,以至於內容顯得毫無主次,難以下咽,感覺沒有營養。另外中譯本封麵太難看瞭,沒想到內頁倒是豐富多彩

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

More Than a Name pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有