The Myth of Excellence pdf epub mobi txt 电子书下载 2024

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Fred Crawford

Three Rivers Press

2003-5

272

169.50元

Paperback

9780609810019

图书标签: 风险投资

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发表于2024-12-28

The Myth of Excellence epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Myth of Excellence pdf epub mobi txt 电子书下载 2024

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Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need.

Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.

The Myth of Excellence 下载 mobi epub pdf txt 电子书