Renewing Unilever pdf epub mobi txt 电子书 下载 2024


Renewing Unilever

简体网页||繁体网页
Geoffrey Jones
Oxford University Press, USA
2005-09-27
472
USD 29.95
Paperback
9780199269440

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发表于2024-11-26

Renewing Unilever epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Renewing Unilever epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Renewing Unilever pdf epub mobi txt 电子书 下载 2024



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Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben and Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

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