Strategic Management of E-Business 电子商务的战略管理 pdf epub mobi txt 电子书 下载 2024


Strategic Management of E-Business 电子商务的战略管理

简体网页||繁体网页
Mckay
2003-12
384
602.00元
9780470802922

图书标签:  


喜欢 Strategic Management of E-Business 电子商务的战略管理 的读者还喜欢




点击这里下载
    


想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-28

Strategic Management of E-Business 电子商务的战略管理 epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Strategic Management of E-Business 电子商务的战略管理 epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Strategic Management of E-Business 电子商务的战略管理 pdf epub mobi txt 电子书 下载 2024



图书描述

Strategic Management of e--Business presents the established models of strategic management and their sustainability to the e--commerce environment. The text discusses the strategic management of e--Business. Both "back--office" systems and e--commerce systems are described and analysed. Since management models have changed as a consequence of greater technology, increased Internet usage to build closer links with suppliers and customers, there is increased focus on the management models that create and maintain value, improve supply chain management, establish and sustain sound customer relationships and create strategic networks. It is these new business objectives and associated management paradigms that are outlined in this new Australasian text. The text adopts a "post dot--com crash" organisational perspective on e--Business and e--Commerce, focusing on those elements that will be important in the future. Thus topics such as e--business strategy, m--Commerce and mobile computing, customer relationship management, and supply chain management are given prominent treatment along with the usual major topics of IT management. Due to the interrelation between IT and e--Business this text is ideal for both IT management and e--business management units. Students are provided with the strategies and models for successful management of e--commerce initiatives. FEATURES * Chapter on m--commerce* Chapters on e--business and SMEa s* Comprehensive and diverse case studies at the end of each chapter represent typical business case scenarios that apply the theory and models presented in the text* Reflects current research in strategic management of e--commerce* Written for all students undertaking study in strategic e--commerce* Combines strategy and human factors* Highlights the importance of creating value in business relationships as well as ethical governance*a Thinking Strategicallya vignettes in each chapter pose various business scenarios and ask the student to assess and offer a strategic solution

Strategic Management of E-Business 电子商务的战略管理 下载 mobi epub pdf txt 电子书

著者简介


图书目录


Strategic Management of E-Business 电子商务的战略管理 pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

评分

评分

评分

评分

读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Strategic Management of E-Business 电子商务的战略管理 pdf epub mobi txt 电子书 下载 2024


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有